Deciphering the Blurred Line Between Brand Familiarity and Preference
Business Tools
On: February 19, 2020 | By:
Whether your construction company is small or large, your brand is the culmination of your company’s image. Having an established brand helps people recognize and remember your company. But, does that mean it will be preferred?
In today’s digital environment, the way to market a brand is much more complex. Social media is changing how brands are qualitatively measured, along with familiarity and preference.
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